Marketing and Publishing Services for Publishers

In a rapidly evolving marketplace, publishers are pressed to do more than ever before to find an audience for your titles. Where formerly, books were on display in stores, now they compete online, not only with other books, but with every other product or form of entertainment. We are in the ultimate “eyeball” economy.

In this environment, publishers and authors must harness new skillsets to reach out to readers and break through the noise.

Easton and its imprints have years of experience in every category of trade publishing—adult and children’s books, fiction and nonfiction. We can help you market and sell books, create and nurture audiences, combining creativity and data for measurable results. In a busy crowded environment, with more books published than ever, fewer review outlets, and a constantly evolving social media and web environment, we have to always do the basics well, and strive to be as creative as possible, open to new ideas, willing to experiment and meet a changing world with an evolving approach to getting attention and creating word-of-mouth for the books we market.

More signal, less noise.

Contact us to discuss your needs. Tell us how we can help.

We provide a full suite of marketing services, including planning and implementation, or on an ad hoc basis can lend “an extra pair of hands” with expertise in any area of marketing execution you need.

We are accountable! We provide reporting, analysis, and complete assessments on every project we undertake.

Innovation in process and programming: Let’s experiment together. In a world where most marketing simply does not work, we must be creative and be willing to take risks and make mistakes.